Make It In The Emirates
A national invitation is not a factory plan.
Make It In The Emirates
is the UAE’s industrial campaign: manufacture, localize, add In-Country Value.
It is a serious filter. It is not a licence, and it is not a 360Disruption programme.
Foreign companies still get stuck between the campaign and a plant —
regulation, offtake, supply chain, ICV that can be audited.
That stretch is the file we run. Policy stays with the state.
Execution sits on the company.
What we do with the campaign
Does this file belong
Health tech, diagnostics, industrial systems, software that can localize. If the asset cannot serve a domestic industrial priority, we say so in Discovery.
No logo as a substitute
Putting MIITE on a slide does not create offtake. We will not imply an official mandate we do not have.
The path into capacity
Land soft
Regulatory lane, first channel, first counterpart. Assembly is not the entry ticket.
Prove demand
Contracts, pilots, procurement. ICV talk without a buyer is still talk.
Localize what stays
People, suppliers, component work that remains if the parent company blinks.
Then consider plant
Manufacturing when volume and the file justify it. Not because the campaign exists.
Who this page is for
International companies that have already heard “Make It In The Emirates”
and need to know whether their product can survive that sentence.
Ministries and zones that want follow-through after the invitation —
not another announcement.
Map the file against the campaign. Then decide.
Discovery — AED 15,000 — is the pre-qualification. Activation follows only if the industrial case is real.