We help companies enter the UAE. Then we prove the market before they invest.
360Disruption FZE is an execution platform. Not a licence mill. Not a brochure consultancy. We take a qualified international company from first question through commercial evidence — and only then through establishment, localization or scale.
What 360Disruption is
Most firms sell presence: a free-zone licence, an office, a trade-mission photograph. That is how companies spend capital before they know whether a UAE customer exists.
We reverse the sequence. Enter. Prove. Then invest. The method is Services-Led FDI™. The operating function is the FDI Execution Desk. One company file. One accountable path.
We work both sides of the table: the company that has to make the market real, and the destination that has to convert interest into economic activity — companies established, jobs, ICV, localization, exports.
What we are not
What we do not sell
- Incorporation for its own sake
- A guaranteed factory or FDI outcome in year one
- A government shortcut or exclusive mandate
- Another generic “UAE setup” package
What we actually do
- Qualify whether the UAE — and which emirate — is the right first base
- Build the commercial, regulatory and operating evidence
- Activate customers, partners and distribution before heavy capex
- Establish and localize only when the file supports it
Where this method comes from
360Disruption FZE was incorporated in the UAE as the execution vehicle. The operating method is older.
It was applied while establishing international operations for Redwood Software across Europe, the United Kingdom and the United States, then through Sposea, and later through regulated healthcare work including MariamTek. In each case the sequence was the same: enter, create commercial relevance, build capability, deepen commitment only as the evidence justified it.
360Disruption is the institutionalisation of that method for the UAE and GCC — not the starting point of the experience behind it.
Founder
Dr. Anjo De Heus, DBA — Founder & CEO.
Thirty years of cross-border market entry, commercial activation and business building across the USA, Europe and the GCC. Scaled multiple companies through international expansion and alliances. Built subsequent ventures on the same execution logic. Now focused on converting qualified international companies into real economic activity rather than licensed shells.
Technology creates optionality. Industrialization creates duration. Execution creates sovereign value.
How to start
If you are an international company, start with the market-entry question — not a licence plan.
UAE market entry AIM@360disruption.com
Institutional programmes and destination work are a separate conversation. They sit under FDI Execution Desk.