Where Global Innovation Becomes National Impact
We Don’t Just Attract Investment. We Make It Work.
360Disruption is an independent, internationally connected business development and investment execution platform, headquartered in the United Arab Emirates.
We connect innovative international companies, institutional investors, governments, chambers of commerce, and economic development organizations to transform cross-border opportunities into commercially viable, locally established, and scalable businesses.
Our approach is built on Services-Led Foreign Direct Investment (FDI)™, an execution-first methodology that connects investment promotion with the practical realities of market entry, business activation, localization, industrialization, and regional expansion.
We believe sustainable foreign direct investment is not measured by the number of companies registered or memoranda signed, but by the economic activity, capabilities, employment, commercial relationships, and long-term value created.
Execution Comes First. Capital Follows.
What 360Disruption is
Most firms sell presence: a free-zone licence, an office, a trade-mission photograph. That is how companies spend capital before they know whether a UAE customer exists.
We reverse the sequence. Enter. Prove. Then invest. The method is Services-Led FDI™. The operating function is the FDI Execution Desk. One company file. One accountable path.
We work both sides of the table: the company that has to make the market real, and the destination that has to convert interest into economic activity — companies established, jobs, ICV, localization, exports.
Our Mission
To transform international innovation and investment opportunities into measurable economic impact by bridging the gap between strategic ambition and operational execution.
A Different Approach to FDI
Traditional investment promotion often ends where the real work begins.
Companies are introduced to markets, investment opportunities are presented, and institutional relationships are established. Yet converting that initial interest into functioning businesses requires considerably more.
360Disruption addresses this execution gap.
We coordinate the commercial, regulatory, operational, and institutional activities necessary to move companies from initial opportunity identification toward market participation and long-term investment.
Our approach reduces uncertainty, encourages evidence-based investment decisions, and aligns corporate expansion with the economic priorities of destination markets.
The Five-Stage Services-Led FDI™ Pathway
01 — Opportunity Discovery
Identify qualified companies, assess market opportunities, determine commercial feasibility, and establish strategic alignment with destination economies.02 — Commercial Activation
Develop partnerships, customer relationships, distribution channels, regulatory pathways, and initial market traction.03 — Localization
Establish appropriate legal, commercial, operational, and organizational capabilities within the destination market.04 — Industrialization
Facilitate technology transfer, local production, infrastructure development, workforce capabilities, and deeper capital investment when commercially justified.05 — Regional Scale
Use a successful local operating base to support wider GCC, African, and international market expansion. Each stage is guided by commercial evidence, practical execution requirements, and measurable outcomes.What we are not
What we do not sell
- Incorporation for its own sake
- A guaranteed factory or FDI outcome in year one
- A government shortcut or exclusive mandate
- Another generic “UAE setup” package
What we actually do
- Qualify whether the UAE — and which emirate — is the right first base
- Build the commercial, regulatory and operating evidence
- Activate customers, partners and distribution before heavy capex
- Establish and localize only when the file supports it
Where this method comes from
360Disruption FZE was incorporated in the UAE as the execution vehicle. The operating method is older.
It was applied while establishing international operations for Redwood Software across Europe, the United Kingdom and the United States, then through Sposea, and later through regulated healthcare work including MariamTek. In each case the sequence was the same: enter, create commercial relevance, build capability, deepen commitment only as the evidence justified it.
360Disruption is the institutionalisation of that method for the UAE and GCC — not the starting point of the experience behind it.
Who We Work With
International Companies
We support established businesses and innovative enterprises seeking market entry, commercialization, strategic partnerships, localization, and expansion.Governments and Economic Development Organizations
We help translate investment attraction into practical company activation, productive FDI, sector development, and measurable economic contribution.Chambers of Commerce and Investment Promotion Agencies
We provide execution-oriented collaboration frameworks that help convert international business interest into sustainable commercial activity.Investors and Strategic Partners
We identify and develop opportunities connecting proven technologies, operating businesses, local partners, and investment capital.Our Sector Focus
Our work spans industries where international innovation can contribute to meaningful economic diversification and sustainable development.
Priority sectors include healthcare and life sciences, advanced manufacturing, Industry 4.0, artificial intelligence, logistics and supporting infrastructure, sustainable technologies, and integrated business ecosystems.
Through specialized initiatives and strategic partnerships, we build practical pathways between international commercial capabilities and regional economic opportunities.
International Experience. Regional Execution.
360Disruption draws on more than three decades of international business development, entrepreneurship, and cross-border expansion experience across Europe, North America, and the Middle East.
Our principal focus is the United Arab Emirates and wider GCC, with the ambition to develop scalable investment and commercial corridors connecting North America, Europe, the Middle East, and Africa.
We operate independently, collaborating with public and private stakeholders according to the requirements of each opportunity.
Founder
Dr. Anjo De Heus, DBA — Founder & CEO.
is an international entrepreneur, business development strategist, and advocate for execution-led foreign direct investment.
With more than three decades of international experience, his work spans business establishment, market development, strategic alliances, venture commercialization, and the expansion of technology-driven enterprises.
Through 360Disruption, he is advancing a practical model that connects international innovation with market opportunity, institutional collaboration, local economic participation, and sustainable growth.
His conviction is straightforward: successful international expansion requires more than access to markets. It requires the capabilities, relationships, and execution necessary to build real businesses.
Technology creates optionality. Industrialization creates duration. Execution creates sovereign value.
Let’s Turn Opportunity Into Economic Impact
Whether you represent an international company seeking expansion, an investor identifying strategic opportunities, or an institution looking to accelerate productive foreign direct investment, 360Disruption provides a framework for moving from ambition to action.
Discover the Opportunity. Activate the Business. Localize the Value. Scale the Impact.
UAE market entry AIM@360disruption.com
Institutional programmes and destination work are a separate conversation. They sit under FDI Execution Desk.