Impact
Success is not an announcement.
It is activity that stays.
Investment authorities still score themselves on pledges, licences issued and office leases signed.
If the company never sells, never hires and never transfers a capability, the score was vanity.
360Disruption measures the stretch after the ribbon: customers, payroll, suppliers, technology that actually sits in the UAE,
and a company that is still there in year three. That is Services-Led FDI. Capital follows evidence. Impact follows work.
What counts. What does not.
Counts
A buyer. A first invoice. A role that did not exist last year. A local supplier on the file. A capability that remains if the expat leaves. ICV that can be audited, not claimed.
Does not count
A press release. A trade-mission photograph. A shelf company. A lease signed before a customer exists. A “commitment” with no operating date.
Seven dimensions we actually track
Not a dashboard for its own sake. These are the questions on the company file.
Is anyone buying?
Named customers, pilots, distribution, first UAE revenue. Presence without demand is not impact.
Did capability move?
Technology, process, IP and know-how that sit in the country — not a slide about “knowledge transfer.”
Who is on the payroll?
Technical and operating roles, not a nominee manager. Continuity if the founding team rotates out.
What is sourced here?
Procurement, operating structure and transfer that can be shown to an auditor. ICV is a path, not a slogan.
Is plant justified?
Assembly, partnerships, machinery — only after commercial traction. A factory on day one is a bet, not a result.
Does the file still move?
One journey through chamber, zone, regulator and buyer. Fragmented introductions are not an ecosystem.
Can it travel?
UAE as the operating base, then the region — after the UAE case is real. Export from a business, not from a plate.
The file, not a scorecard
Discovery builds the baseline. Activation produces the first evidence. Establishment and localization are sized to what that evidence supports.
From commitments to contribution
A company is not “attracted” when it takes a meeting. It is not even attracted when it holds a licence.
It is attracted when it is licensed and operating —
and the destination can point to jobs, suppliers or capability that would disappear if the company left.
That is why we will not write a year-one FDI number into a fee,
and why we will not treat an MoU as an outcome.
Start with the file.
If you want impact measured, start with Discovery. The score appears after the work, not before it.